Cannabis-infused products will be available in 281 Sephora stores across 22 states in the U.S.
Although beauty retail giant Sephora has been promoting cannabis-based beauty brands for some time, the company recently announced its biggest cannabis-related partnership yet.
Sephora will be stocking products by independent, up-and-coming CBD-infused skincare company Saint Jane Beauty.
The company has previously partnered with well-established CBD-based beauty brands such as Lord Jones and cannabis oil-containing brands like Milk Makeup, Herbivore, and High Beauty.
With its products packaged in sleek, matte-black bottles and jars and a high content of current ingredient-du-jour cannabidiol (popularly known as CBD, a psychoactive but non-intoxicating compound derived from the cannabis plant), Sephora is betting that Saint Jane will be a hit among its customers. The retailer is subsequently stocking the products on its Indie Beauty Wall in 281 stores across 22 U.S. states as of January 10.
Products, which are certainly in a higher price range despite the fact that they won’t get you high, include Microdose Lip Gloss, infused with 50 mg of “pure CBD” (U$28); Luxury Beauty Serum, infused with 500mg of CBD (U$125); and a Luxury Body Serum, which claims to be “100 per cent clean (whatever that means) and infused with 200mg of “full-spectrum CBD” ($U58).
Canadians hoping to cop items from the buzzy indie brand will have to take a trip down south to slather themselves in fancy cannabinoid-based beauty products from the brand.
Due to federal regulations that restrict the sale of cannabinoids (including CBD and THC, the intoxicating compound in the cannabis plant), the products can only be sold by licensed retailers — if your local pot shop doesn’t opt to stock it, beauty fans are out of luck for the time being. Health Canada does not currently differentiate between cannabinoids in its regulations, although some advocates are lobbying for a change in legislation that would allow CBD to be sold without a cannabis licence.
For the time being, Canadians will have to stick to recently-available cannabinoid-infused topicals from local pot shops, and forgo Saint Jane until regulators stop being a pain about CBD.
Written by Emma Spears