Pax is getting smart.
The company’s latest product, the Pax Era Pro, is now available amid the backdrop of a lingering vaping crisis that has seen thousands of users in the U.S. fall ill and dozens more die after using mostly black market products and cartridges.
In response, Pax is emphasizing safety and transparency through the use of smart pods that can remember and consistently serve up a user’s preferred dosage.
It is believed that vitamin E acetate — used as a filler in some vape cartridges — is the component in knockoff vaporizers that has been largely responsible for the crisis in the U.S. that has not implicated Pax. “All of our products are made currently without any additives,” JJ O’Brien, Pax’s chief strategy officer, said, according to The Verge. “Everything that is in that oil is found in a joint.”
Pax’s smart pods are produced by a vetted group of producers that limits selection to a walled garden of products, but also allows for increased confidence in the safety of what lies inside. Once the smart pods are loaded, the vaporizer is able to identify the strain and set the temperature and dosage in line with past preferences.
“The future of vaping relies on transparency,” said Jesse Silver, Pax’s senior vice president of product.
Apple made that future more challenging for the industry when it decided to purge its app store of any and all vaping-related software — a move Canopy Growth called “a knee-jerk reaction.” Lost in the process was a Pax app that gave users much more access to information about the product they are ingesting, as well as greater control over the temperature and other settings of the device.
The app is still currently available on android devices and Pax noted it is working on a solution for iPhone users.
“We’re still working with Apple to try to get the app accepted,” Silver said, adding that the company is working on a web app that will restore access to lost features.
The Era Pro, which retails for US$70, can also use the pods made for the previous version of the device, the Era, although only the new pods possess the smart features. The charging cable has, of course, changed: The new version utilizes a USB-C connection instead of the Micro USB of the past.
No one said the future was completely friendly.
Want to keep up to date on what’s happening in the world of cannabis? Subscribe to the Cannabis Post newsletter for weekly insights into the industry, what insiders will be talking about and content from across the Postmedia Network.
Written by David Yasvinski