Among parents, 16 per cent of moms and 11 per cent of dads say they have used cannabis.
Cannabis consumption in the U.S. has hit all-time highs during the coronavirus pandemic, but a new survey finds parents using cannabis at nearly double the rate as non-parents.
According to an Oasis Intelligence report, having kids at home has played a significant factor in U.S. adult marijuana consumption over the past month.
Oasis, which provides consumers insights for the cannabis industry, surveyed 720 U.S. consumers between Mar. 30 and Apr. 16, 2020 to understand what effect shelter-in-place orders, as well as the general stress of the global pandemic, has had on cannabis use.
This representative sample showed a higher percentage of parents with kids at home have consumed marijuana in the past month compared those without kids staying with them. Among parents, 16 per cent of moms and 11 per cent of dads say they have used cannabis. Most striking, only seven per cent of men without kids had consumed marijuana in the past month, the lowest group among U.S. adults.
“While millions of lives have been upended by the pandemic, changes in day-to-day life have been particularly dramatic for parents suddenly thrust into the role of both caregiver and educator while balancing work and other demands, and attempts to cope with this increased workload appear to be showing up in cannabis consumption rates,” Oasis co-founders Laura Albers and Ben Woo told The Fresh Toast in a joint statement.
A 2019 Oasis Intelligence report could explain why parents have turned to cannabis amid the COVID-19 outbreak. Oasis found 85 per cent of adults use marijuana partly for medical and wellness reasons rather than just for recreational purposes. More specifically, stress and anxiety relief was the most common reason adults used weed (40 per cent). Sleep aid (30 per cent) and depression relief (28 per cent) were other common motivations for cannabis use.
But the recent report concluded that parents who consumed marijuana were more hopeful than those who didn’t at a 2-to-1 ratio. About 31 per cent of moms are feeling “hopeful” about their current situations, compared to only 20 per cent of non-parents, and now state they value personal relationships more than they did before.
“In truth, parents as a primary cannabis demographic was likely always on the rise, but the unique demands of the pandemic have accelerated their entry into the market,” Woo said. “While this particular surge in new users may be tied more directly to shelter-in-place orders, the effects on the cannabis industry will be long-lasting, and the lessons learned can inform any company’s approach to potential consumers for years to come.”
The FreshToast.com, a U.S. lifestyle site that contributes lifestyle content and, with their partnership with 600,000 physicians via Skipta, medical marijuana information to The GrowthOp.
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Written by Brendan Bures, The Fresh Toast