If there was an easy answer to this question, the cannabis industry would probably be doing much better business
There’s a lot wrong with Canada’s Cannabis Act, the country’s first stab at legislation around recreational weed. But one of the pieces that I cherish — that I wish we’d extend to so many more products and industries — is that marketers aren’t allowed to lead consumers to believe that certain products will make them feel a certain way.
“Cannabis cannot be promoted in a manner that is false, misleading or deceptive or that is likely to create an erroneous impression about its characteristics, value, quantity, composition, strength, concentration, potency, purity, quality, merit, safety, health effects or health risks,” reads the act.
Not that marketers intend to mislead consumers, but the subjective nature of the effects of cannabis and the early days of scientific research on the once-prohibited substance make it difficult for sweeping generalizations or guarantees. W