Think: those ultra-minty Listerine strips, but placed under the tongue.
Canadian cannabis company Aleafia Health Inc. has announced a new agreement with Kinstate, Inc. to introduce sublingual, cannabinoid-infused strips to the Canadian market for both adult and medical use.
Aleafia Health has scored exclusive rights in Canada to manufacture and market the strips, which provide a novel and inconspicuous way of consuming cannabis (think: those ultra-minty Listerine strips, but placed under the tongue).
“We are delighted to see our award-winning Kin Slips reach an international audience,” Josh Kirby, CEO of Kinstate, said in a press release. “Aleafia Health’s commitment to cannabis health and wellness aligns perfectly with our long-stated objective of providing consumers with a discreet and all natural cannabis experience.”
The strips are set to be produced at Aleafia Health’s processing facility in Paris, Ont.
The Kin Slip brand has been the winner of numerous awards from organizations such as the National Cannabis Industry Association and the Dope Industry Awards.
Although the various formulations of the strips are already available in states like California, the announcement marks the first time Kin Slips will be available in Canada.
The strips are vegan and all natural, and current formulations include Shut Eye “for sleep and serenity,” Park Life “for comfort and relief,” Cloud Buster for “creativity and focus” and Float On “for balance and tranquility.” The product is described as “rapid onset,” and most users should feel the effects within about 15 minutes of consumption, according to the company’s website.
“The innovative excellence of Kinstate’s Kin Slips product line has been tested in the world’s largest cannabis market,” Aleafia Health CEO Geoffrey Benic, said in a statement. “Our approach of leveraging the formulas, branding, equipment, packaging and production know-how of tried-and-tested partners significantly accelerates our objective of bringing to market a portfolio of unique, premium cannabis health and wellness brands,” Benic said.
The strips are expected to hit the shelves of Canadian retailers sometime during the second quarter of 2020. Details including available flavours, formulations and doses have yet to be announced.
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Written by Emma Spears