Canadians are venturing into the edibles market one cautious bite at a time.
Organigram Holdings, a producer of medical and recreational marijuana, polled 2,000-plus Canadians from across the country last fall ahead of the legalization of cannabis-infused edibles, oils and extracts. Respondents were asked about their anticipated consumption habits once the new product formats became legal.
So what do respondents think is the ideal dose of THC for edibles? The majority say that is 5 mg or less, the newly released survey results show.
“Legalization has changed the way people think about cannabis consumption,” Greg Engel, CEO of Organigram, said in a statement. “Entering this new era of cannabis legalization and designing new product types, we couldn’t assume to know Canadians’ attitudes on edibles, so we asked them. We learned a few important insights around dosage and how and where Canadians may consume edibles and, moreover, what product attributes were important to them,” Engel said.
“We wanted to be well-informed in our approach so we could deliver thoughtfully designed infused edible products,” he said.
Roughly half of survey participants told Organigram they would be confident in buying pot-infused goodies provided they were given information about the ingredients, potency and effect of the product.
Most said they were looking forward to consuming cannabis in the form of baked goods, chocolate and other sweets, while more than half of respondents noted they would likely choose that option over alcohol from time to time.
The Canadians, who generally said they would save the edibles for use at home or private parties, listed controlled dosing, regulated products, a reliable onset/offset time, effectiveness and taste as the most important factors to them when making a purchase.
“These insights will not only help our product teams make informed decisions around product design, but will help us understand what Canadians need to know most,” Engel said.
“With this information, we can build thoughtful consumer resource materials around a number of crucial topics, including the importance of consistent dosage and transparency of composition of cannabis products to help consumers make empowered, informed purchase decisions,” he added.
Want to keep up to date on what’s happening in the world of cannabis? Subscribe to the Cannabis Post newsletter for weekly insights into the industry, what insiders will be talking about and content from across the Postmedia Network.
Written by David Yasvinski