It’s a safe bet that 2020 entertainment consumption will include a heavy dose of THC.
Weed has been dominating the news for a while now, but now streaming service execs are catching on to the fact that viewers are increasingly tuning in to cannabis-related content. Naturally, they want to cash in.
Ronin CEO Joshua Otten recently announced the soon-to-be launched Social Club TV, a streaming service dedicated to cannabis content. The service has plans to distribute to a number of platforms, including Amazon Prime, Roku, Apple TV, iOS and Android TV, a combination that is bound to reach the smoky screens of millions of viewers around the globe.
The distribution agency and content service is set to offer 200-plus hours of sativa-themed streaming, including already popular pot shows such as Marijuana Mania, and a significant amount of original content.
The idea is to offer cannabis enthusiasts anything and everything they could possibly want to watch, whether their pot-related passions lie with cannabis cuisine, drama, true crime or comedy. The launch is expected this Jan. 15.
“We want to be that library for cannabis consumers,” Otten told FOX business. “The popularity of shows like Marijuana Mania proves there is mainstream demand for engaging and entertaining cannabis content,” he said.
The jewel in Social Club TV’s cannabis content crown is Dope State, a satire examining California weed culture that has been airing since 2015. It is currently available on iTunes.
The explosion of cannabis content can be largely attributed to the legalization of the drug in the most states of the U.S. (in varying capacities), as well as countries like Canada and Uruguay. This appears to have contributed to the normalization of and reduction in the stigma surrounding the formerly much-maligned plant.
With HBO and Netflix also jumping on the bud bandwagon with popular shows like High Maintenance and documentaries like Weed the People, it’s a safe bet that 2020 entertainment consumption will include a heavy dose of THC.
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Written by Emma Spears