The team has signed off on a two-year partnership with licensed cannabis producer Pleasantrees
Beer and weed are continuing their friendly cohabitation in U.S. legal states, so much so that the sticky buds will be joining their sudsy pals as co-sponsors of the Detroit City Football Club (DCFC) team Le Rouge.
The team has signed off on a two-year partnership with U.S. licensed cannabis producer, Pleasantrees, which was announced on Jan. 30. The deal will include featuring the company logo on practice jerseys and naming rights at the DCFC’s indoor practice arena, per Pleasantrees representatives.
“We’re excited to be partnering with a leader in a growing industry here in Michigan, especially one that is committed to the community,” Sean Mann, DCFC co-owner, said in a statement.
“A partnership with DCFC was a natural fit, since it’s our mission at Pleasantrees to help people enjoy more of life’s pleasures,” company CEO Randall Buchman said in the press release. “DCFC has been building community and positive spirit for 10 years, and we are honoured to be part of this club’s future as they continue to reach new heights.”
The sponsorship is indicative of the decreasing stigma surrounding the drug since the state of Michigan legalized adult-use cannabis in December 2019.
This year marks the first professional season for the men’s team, and the first-ever season for the women’s team.
While a few critics have raised an eyebrow or two about the propriety of a cannabis company working with a family-friendly sport, Mann pointed out the club has had multiple beer sponsors in the past, at which nobody batted an eye.
“We’re excited to be partnering with a leader in a growing industry here in Michigan, especially one that is committed to the community,” he added.
Written by Emma Spears