Company will be exclusive partner for Thoughtfull, which was created by Indigo Books & Music Inc.
Nothing says I love you quite like giving someone a fancy new bong.
48North Cannabis Corp. has just announced it has forged a partnership with online gifting platform, Thoughtfull, which was created by Indigo Books & Music Inc., to help customers do just that. The company will be the exclusive cannabis partner for the new venture.
“Partnering with brands is critical to breaking down the stigma around cannabis,” said Kirsten Gauthier, chief marketing officer for 48North. The company “applauds Thoughtfull for embracing the Canadian cannabis industry. Robust distribution is of paramount importance to the success of 48North and this partnership will be responsible for introducing Canadian adults to the 48North brand,” Gauthier said in a press release.
“Partnering with companies like Thoughtfull is critical to our long-term goal of becoming Canada’s most beloved and accessible cannabis brand,” she added.
48North will curate a list of cannabis-specific accessories for the important pot-smokers in your life, drawing from Line F8 and the Sackville & Co. female-friendly brand.
Line F8, which 48North describes as a “cutting-edge cannabis accessories line that we can feel proud to display,” was designed by Toronto company Blok Design. It includes a high-end grinder made of solid brass and a porcelain pipe that serves double-duty as an incense burner.
Now available in beta form in the Greater Toronto Area, the Thoughtfull platform — designed to help simplify the process of finding meaningful gifts by changing the way Canadians go about finding and picking items — will soon be widely available.
Sackville & Co., acquired by 48North last October, also puts a premium on quality in its production of bongs, rolling trays, grinders and other accessories. These are intended to appeal to “the modern female consumer, encouraging women to celebrate their relationship with cannabis — whether at a dinner party, concert or alone in the bathtub — and to feel stylish and inspired while doing it,” noted thee press release announcing the acquisition.
“We’re excited to be collaborating with 48North to offer an assortment of high-quality cannabis accessories for gifting,” said Conner MacLeod, head of curation for Thoughtfull. “Their commitment to authenticity, sustainability and education made the partnership a natural fit,” MacLeod said.
It’s time to take pride in the products used with cannabis, Gauthier said. “This is the first generation of consumers for whom cannabis is legal, and it is time for accessories to come out of hiding,” she said.
“That is why 48North created F8, a cutting-edge cannabis accessories line that we can feel proud to display, a line of purposeful, versatile and beautiful accessories that bring cannabis accoutrements into highly designed spaces.”
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Written by David Yasvinski